Strategic Partnership

3/Thirds has served as an extension of internal marketing teams at Hawaiian Electric Company for several years. As an adjunct to redesigning and rewriting their website, we created a new brand identity and voice/copy strategies. We also designed and developed UI workflows for several business-critical online systems; including their intranet and customer billing portals.

Other ongoing projects include managing all social advertising, delivering monthly analytics reports, producing videos, creating email templates, and launching several promotions each year to help increase social presence and engagement.


Client / Hawaiian Electric company


Partial Project List /


Website Redesign

Brand Identity

Brand Voice & Copy Strategies

Intranet Redesign

Customer Billing Portal Redesign

Email Template Redesign

Social Promotions





Additional Projects