3/Thirds has served as an extension of internal marketing teams at Hawaiian Electric Company for several years. As an adjunct to redesigning and rewriting their website, we created a new brand identity and voice/copy strategies. We also designed and developed UI workflows for several business-critical online systems; including their intranet and customer billing portals.
Other ongoing projects include managing all social advertising, delivering monthly analytics reports, producing videos, creating email templates, and launching several promotions each year to help increase social presence and engagement.
Client / Hawaiian Electric company
Partial Project List /
Brand Voice & Copy Strategies
Customer Billing Portal Redesign
Email Template Redesign
SEM / SEO