Theme development
Using insights from initial discovery conversations and ongoing collaboration with the Everfi team, we built a theme that would be meaningful enough to capture attention and flexible enough to accommodate targeted visuals
We developed a robust guide that included new mission and vision statements, a manifesto, boilerplate messaging, and clear positioning for three distinct audiences:
-
Buyer: For-profit and national and regional organizations, particularly those in financial services and related industries
-
Educator: K-12 educators and administrators
-
Internal: Current and prospective Everfi employees
Messaging and positioning
We developed a robust guide that included new mission and vision statements, a manifesto, boilerplate messaging, and clear positioning for three distinct audiences:
-
Buyer: For-profit and national and regional organizations, particularly those in financial services and related industries
-
Educator: K-12 educators and administrators
-
Internal: Current and prospective Everfi employees
Messaging and positioning
Everfi
Brand Strategy & Visual Identity
Education Technology
The challenge
Since 2008, Everfi has built trust between businesses and communities by delivering personal finance and life skills education to millions of K-12 students and adult learners.
After a period of rapid growth — followed by an acquisition and later a strategic separation — the company faced a pivotal moment. Everfi needed a new brand identity that honored its social-impact roots, while positioning it as a forward-looking partner for the businesses that sponsor Everfi’s educational programs. To meet that challenge, Everfi turned to 3/Thirds to redefine its brand and align it more closely with its dual mission: creating meaningful community impact and delivering smart business outcomes.
What we noticed
Through discovery conversations with internal stakeholders and Everfi customers — along with several brand workshop sessions with Everfi’s leadership — we found that the company faced the best kind of challenge: one where they needed to reintroduce a trusted brand that delivers a win-win proposition for sponsoring organizations and learners of all ages.
At the heart of what Everfi offers is measurable social impact that also builds brand awareness and affinity. And it all happens through the strength of meaningful connections. That was our a-ha moment — recognizing that real success starts with connection, and connection starts with Everfi.
With the theme of “connection” clearly defined, we explored visual directions based on additional client comments from discovery, most notably the desire to represent the brand in ways that felt more human, more inviting, and more community focused. Ideas that emerged and informed our approach included the concept of a bridge or a path forward. Based on those insights, we developed and introduced a new Everfi logo, accompanying brand palette, and versatile visual elements for many applications — supported by a practical set of brand guidelines to help current and future Everfi team members maintain clarity and consistency.
Visual identity design
What we delivered
3/Thirds crafted a comprehensive brand identity strategy framed around the power of “Connection.”
We reintroduced Everfi with an energetic video that highlighted key messaging and incorporated new brand elements to capture attention.
Brand video
Impact
Ready to embark on an exciting next chapter, Everfi now has a clearly defined brand and identity, supported by practical resources that will serve the company well into the future.