we use autocad

Autodesk wanted to find a fresh way to support one of their longest standing products and sway negative and neutral AutoCAD sentiment through a millennial-targeted campaign. 

To cut through to this new generation of AutoCAD users, we created a disruptive, creator-focused campaign that included a microsite, video and paid media to champion those who have made AutoCAD a success, simply by using it to create great work.

 
 

Client / Autodesk

project / WE USE AUTOCAD CAMPAIGN

 

What we did/

 

Campaign Strategy

Concept & Treatment Development

Content Strategy 

Copywriting

Information Architecture

Creative Execution (Design)

Campaign Microsite 

Social Media, Display & Retarteging Media

Partner Reseller Support Kit

Video Scriptwriting & Production


 

Additional Projects