Lead gen Campaign: Superhero

As Autodesk shifted their business model from perpetual licenses to a subscription-based model, they needed a global campaign to explain the shift in approach and drive conversion with current and prospective customers.

 
 

Client / Autodesk Subscription Team

project / global demand gen campaign

 

What we did/

 

Campaign Strategy

Concept & Treatment Development

Content Strategy

Copywriting

Information Architecture

Creative Execution (Design)

Landing Page & Email Development

Social Media & Display Retargeting Media

Print Advertising

Partner Reseller Support Kit


Behind the scenes


 

Additional Projects