Lead gen Campaign: Superhero

As Autodesk shifted their business model from perpetual licenses to a subscription-based model, they needed a global campaign to explain the shift in approach and drive conversion with current and prospective customers.


Client / Autodesk Subscription Team

project / global demand gen campaign


What we did/


Campaign Strategy

Concept & Treatment Development

Content Strategy


Information Architecture

Creative Execution (Design)

Landing Page & Email Development

Social Media & Display Retargeting Media

Print Advertising

Partner Reseller Support Kit

Behind the scenes


Additional Projects