Autodesk
Global Marketing Strategy & Execution
Technology Innovation
Designing the Future Together
Our relationship with Autodesk goes back nearly two decades, before 3/Thirds was even 3/Thirds. Long before we opened our doors in 2013, our founders and creative leads were already developing campaigns, scripts, and event experiences for the brand. So, when we launched the agency, Autodesk became one of our very first clients — and has remained one of our most enduring partnerships ever since.
From the beginning, Autodesk has been more than a client to us.
Together, we’ve built a shared language of storytelling that has evolved alongside the technology itself — from the early days of AutoCAD campaigns to today’s conversations around AI, digital transformation, and connected industry clouds.
The challenge
Few brands operate with the complexity of Autodesk. Their products span multiple industries — architecture, design, engineering, construction, manufacturing, and media & entertainment — each with its own audiences, technologies, and priorities. Yet all must live under a single, cohesive brand that represents the power of design to move the world forward.
The challenge has never been simply to “market software.” It’s to translate technology into meaning — to connect data, tools, and workflows to human imagination and real-world impact.
What we noticed
From our first collaborations, we saw that Autodesk’s greatest strength — its breadth — could also be its biggest storytelling challenge. Every division had its own message, voice, and audience.
Our role became to help unify those stories, crafting campaigns that spoke to specialized professionals without losing the clarity and humanity that define the Autodesk brand.
We noticed that engineers, architects, designers, and artists all share the same motivation: to make things better. So, we built campaigns that spoke to that drive — whether inspiring engineers to “Make the Move to BIM,” celebrating creators with “We Use AutoCAD,” or inviting architects to rediscover their purpose “For the Love of Architecture.”
What we delivered
Over the years, our work has spanned every corner of the Autodesk ecosystem
Campaign Strategy & Creative
From global brand platforms like Future of Design to industry-specific initiatives for AECO Design & Manufacturing, Education, and Media & Entertainment.
Dozens of flagship videos and scripts that highlight their industry solutions like Fusion Cloud Platform, BIM, and AI, and products from AutoCAD to InfoWorks to Revit.
Video & Storytelling
Banner systems, landing pages, and integrated workflows for BIM 360 Design, AutoCAD LT, InfoWater, and Autodesk Construction Cloud.
Digital & ABM Campaigns
Scripts and creative direction for live events, including full-length theatrical performances at Autodesk’s annual sales & reseller gathering.
Each engagement, no matter the format, has shared the same goal: to make the complex clear, the technical human, and the brand unmistakably Autodesk.
Events & Experiences
Years of results
Two decades in, our partnership with Autodesk continues to evolve.
We’ve supported the brand through major shifts—from desktop software to cloud platforms, from single-product stories to connected ecosystems, and from feature-driven messaging to narratives focused on real-world outcomes.
Today, Autodesk is more than a client we serve — they’re a company whose products, audiences, and challenges we understand inside and out. That depth of understanding allows us to move quickly, ask better questions, and contribute meaningfully across teams, industries, and initiatives—often anticipating needs before they’re fully defined.
Because when a company’s mission is to help the world design and make a better future, we’re honored to help them tell it.